Run the Rainbow 

(Virtual) Beer Relay

June 26th - June 30th, 2020

Entries Available Down Below!

Entry for Run the Rainbow Virtual Beer Relay


With so many events moving to a virtual model, why not turn your pre-COVID weekly pub run into a beer relay? The Run the Rainbow Virtual Beer Relay is an inclusive event to celebrate everything that’s important to the Runabout Sports community.


You can do it alone or with appropriately-distanced friends to show support for the Roanoke Outside Foundation, the 5019(c)3 organization that’s behind some of your favorite events, such as the Blue Ridge Marathon and GO Fest. And with the uncertainty surrounding coronavirus, they could use our help.


Since we can’t raise a beer to them in person, let’s do it virtually (as part of a run, of course).


Here’s how it works:

  • Register online. The $30 registration gets you a sweet shirt and automatic donation to Roanoke Outside.

  • Pick a date between Friday, June 26 and Tuesday, June 30 to run your relay. A team of four is recommended buy you can do it with fewer people.

  • Pick a safe location, preferably your back yard, mark of a .25 mile stretch or loops around your yard.

  • Set up a station with 4 beers; pour each in a 12-oz cup. (We highly recommend a Starr Hill beverage. Why not try the new Pixie Pineapple Gose (bright and fresh flavor) or Front Row Golden Ale (easy drinking low ABV)? Order online and pickup here.

  • Then drink, run .25, and repeat with each team member. (More details about beer relay "rules" on our Facebook event page.)

  • Share your times, funny costumes, or decorated bibs on social media using #roanokerainbowrun#teamrunabout#roanokeoutside so the whole running community can cheer you on!


No worries if you aren’t feeling the beer and running thing. (We know it is not for everyone; feel free to substitute with any beverage of your choice.)


Signup online and join the fun on Facebook.



Roanoke Outside creates economic growth by leveraging natural assets to attract investment and talent. Through business attraction, signature outdoor events, strategic partnerships, social offerings, and infrastructure investment Roanoke Outside seeks to establish the Roanoke Region as a place where businesses want to locate and where people want to live. Roanoke Outside manages and a portfolio of brand-building events that include Blue Ridge Marathon, GO Outside Festival (GO Fest), and Go Cross Cyclocross Race. The Roanoke Outside Foundation is a 501(c)3 organization and is part of the Roanoke Regional Partnership family, which also includes Get2KnowNoke.

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