Ironman 70.3 VBR 2022

Check out our offerings for athletes and their families and friends- open to all! We are so excited to welcome you to the Star City!  

Don't forget to check out the I'm Local link for a full list of all local deals and discounts! 


Thursday June 2, 6:15pm

Shakeout Run

Walk/Jog/Run, WHATEVER you need to do to get your jitters out- all are welcome! Hang afterward at Montano's for a beverage or Sugar Magnolia for a sweet treat! 

Location: 3636 Franklin Road Roanoke, VA 24014

Friday June 3, 2022- 10am-6pm

Open House

Free refreshments all day long (while supplies last) to welcome you to the shop for last-minute essentials. Plus, get a free 70.3 shirt when you spend at least $20 in the shop! Grab some local merch and take a piece of the Star City home with you!

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Saturday, June 4, 9am-6pm

Hair-Braiding Station & Iron Family Ice Cream Social

Hair-braiding kicks off at 9am and goes all day long! Preregistration is closed, but you're welcome to stop by and shop with us! Plus join us from 3pm-5pm for a kids coloring station and ice cream specials with our friends at Sugar Magnolia! 

Sunday June 5 & Monday June 6

RACE DAY then Tri Yoga! 

Vote for us for your favorite Run Course aid station: Aid station 4- Vic Thomas Park sharing the LOVE with you on race day!

Then, join us for YOGA on Monday (9am-10am) at the shop to loosen up those joints and prepare for a drive or flight home. Suggested fee of $15/athlete, registration is required.